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CX, UX, LOL, TLDR: what do they all mean?

Don’t worry - we will try our hardest not to throw random letters at you. Every professional field has it’s own version of shorthand - and web geeks love acronyms.

Here is a brief explainer of CX and UX. Don’t worry if you decide TLDR (too long, didn’t read): we will avoid the jargon whenever we can… and you are invited to pull us up if we forget!

  • Customer Experience (CX)

    … focuses on the entire journey of the customer with a brand, from the first time they hear of the name to the end of the relationship. It includes marketing, sales, customer service, and support.
    The goal of CX design is to create a seamless, consistent, and satisfying experience for the customer throughout their journey.

    Benefits of CX design:
    * Improved customer satisfaction
    * Increased customer retention
    * Better brand reputation

  • User Experience Design (UX)

    … focuses on the interaction between users and a digital product or service. It involves designing interfaces and interactions that are easy to use, engaging, and meet the user's needs.

    The goal of UX design is to make products or services useful, usable, and enjoyable to use.

    Benefits of UX design:
    * Improved digital product usability
    * Increased user adoption of product
    * Better user insights

Both CX and UX methodologies can provide great benefits to businesses, the trick is to identify which approach will best support your business goals. Both methods can help you create products and services that are not only user-friendly, but also offer a seamless and satisfying experience for customers throughout their experience.

Any more questions? Call me, Darling!